Frontend developer at a full-service digital agency, spearheading modern web solutions for diverse client portfolios. Lead the implementation of Payload CMS to modernize client platforms, facilitating transitions from WordPress to deliver enhanced digital experiences. Architect and develop sophisticated applications using Next.js and React, while maintaining close collaboration with Project Managers on strategic planning and resource allocation. Leverage AWS infrastructure and Atlassian suite for streamlined project management and deployment. Excel in managing multiple concurrent projects while ensuring consistent code quality and timely delivery across all client engagements.

Played a key role in transforming a legacy e-commerce platform into a modern Progressive Web App (PWA) using React and Salesforce Commerce Cloud. Architected and implemented critical A/B tests and UI components that directly improved user engagement and conversion rates. Established frontend development standards and mentored junior developers while working in an Agile environment. Leveraged modern technologies including React, TypeScript, AWS, and headless CMS solutions to deliver high-impact features across the digital platform. Collaborated closely with UX/UI teams to create seamless, responsive user experiences that drove business growth.

Led multiple R&D initiatives exploring cutting-edge technologies, including AI integration and chatbot development. Strengthened the core web application by resolving critical user-reported issues and implementing robust test-driven development practices using Jest. Worked extensively with modern web technologies including JavaScript, HTML, CSS, and AWS services to deliver high-quality solutions.